Consumer purchasing differs from organizational purchasing in that consumer purchasing ________.
A) is influenced more by subconscious and emotional factors
B) follows a formal buying process
C) has greater complexity in product usage
D) involves a closer relationships between buyers and sellers
E) has a greater emphasis on economic payback

Question

Quizplus · Accepted Answer

A) The purchasing behavior of organizations is easier to understand than the purchasing behavior of consumers because it's more clearly driven by economics and influenced less by subconscious and emotional factors.

Consumer Purchasing Differs from Organizational Purchasing in That Consumer Purchasing