An e-commerce website allows visitors to sign up for specific content streams with the promise that they won't be bombarded with information they don't care about.This is an example of ________.
A) stealth marketing
B) social commerce
C) permission-based marketing
D) market development
E) cause-related marketing

Question

Quizplus · Accepted Answer

A)Permission-based marketing refers to a marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest.
B)Permission-based marketing refers to a marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest.
C)Permission-based marketing refers to a marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest.
D)Permission-based marketing refers to a marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest.
E)Permission-based marketing refers to a marketing approach in which firms first ask permission to deliver messages to an audience and then promise to restrict their communication efforts to those subject areas in which audience members have expressed interest.

An E-Commerce Website Allows Visitors to Sign Up for Specific