Before you decide to purchase a new laptop,you ask some friends and coworkers which model they have purchased and how pleased they are with its performance.This influence factor is known as ________.
A) socioeconomic level
B) situational factors
C) self-image
D) culture
E) reference groups

Question

Quizplus · Accepted Answer

A)Individuals are influenced by reference groups that provide information about product choices and establish values that they perceive as important. Reference groups can be either membership or aspirational.
B)Individuals are influenced by reference groups that provide information about product choices and establish values that they perceive as important. Reference groups can be either membership or aspirational.
C)Individuals are influenced by reference groups that provide information about product choices and establish values that they perceive as important. Reference groups can be either membership or aspirational.
D)Individuals are influenced by reference groups that provide information about product choices and establish values that they perceive as important. Reference groups can be either membership or aspirational.
E)Individuals are influenced by reference groups that provide information about product choices and establish values that they perceive as important. Reference groups can be either membership or aspirational.

Before You Decide to Purchase a New Laptop,you Ask Some