Organizational purchasing differs from consumer purchasing in that organizational purchasing ________.
A) is influenced more by subconscious and emotional factors
B) usually involves closer relationships between buyers and sellers
C) has lower complexity in product usage
D) lacks a formal buying process
E) is less clearly driven by economics

Question

Quizplus · Accepted Answer

A)Close relationships between buyers and sellers are common in organizational purchasing. In some cases, employees from the seller even have offices inside the buyer's facility to promote close interaction.
B)Close relationships between buyers and sellers are common in organizational purchasing. In some cases, employees from the seller even have offices inside the buyer's facility to promote close interaction.
C)Close relationships between buyers and sellers are common in organizational purchasing. In some cases, employees from the seller even have offices inside the buyer's facility to promote close interaction.
D)Close relationships between buyers and sellers are common in organizational purchasing. In some cases, employees from the seller even have offices inside the buyer's facility to promote close interaction.
E)Close relationships between buyers and sellers are common in organizational purchasing. In some cases, employees from the seller even have offices inside the buyer's facility to promote close interaction.

Organizational Purchasing Differs from Consumer Purchasing in That Organizational Purchasing