Erikson Manufacturers,a firm that designs and manufactures fire,carbon monoxide,and heat detection and notification devices,has been selling its products to U.S.corporate firms for several years.After examining its current marketing condition,the firm decides to open sales offices in Italy and Germany to sell its existing products.The firm aims to gain market share in Europe.This strategy is known as ________.
A) product development
B) market segmentation
C) market penetration
D) market development
E) vertical integration
Correct Answer:
Verified
Q47: Sterling Fashions,an apparel manufacturer,sells women's clothes and
Q48: An e-commerce website allows visitors to sign
Q49: Selling existing products to new markets is
Q50: Before you decide to purchase a new
Q51: Creating new goods and services for a
Q53: Organizational purchasing differs from consumer purchasing in
Q54: Consumer purchasing differs from organizational purchasing in
Q55: _ involves selling more of your existing
Q56: Which of the following statements is TRUE
Q57: The process of examining an organization's current
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents