When you segment a market using psychographics,you subdivide your customers according to characteristics such as their ________.
A) gender
B) ethnic group
C) self-concept
D) counties
E) occupation

Question

Quizplus · Accepted Answer

A)Psychographic analysis focuses on why people behave the way they do by examining such issues as brand preferences, media preferences, values, self-concept, and behavior.
B)Psychographic analysis focuses on why people behave the way they do by examining such issues as brand preferences, media preferences, values, self-concept, and behavior.
C)Psychographic analysis focuses on why people behave the way they do by examining such issues as brand preferences, media preferences, values, self-concept, and behavior.
D)Psychographic analysis focuses on why people behave the way they do by examining such issues as brand preferences, media preferences, values, self-concept, and behavior.
E)Psychographic analysis focuses on why people behave the way they do by examining such issues as brand preferences, media preferences, values, self-concept, and behavior.

When You Segment a Market Using Psychographics,you Subdivide Your Customers