Which of the following can be cited as an example of geographic segmentation?
A) Affinity Bank, an international bank, issues Golden Eagle cards by invitation only to customers who spend more than $250,000 a year on their Affinity credit cards.
B) A luxury car company creates a hybrid line for consumers who are concerned about the environment.
C) Harley-Davidson offers a wide variety of motorcycles, and each model attempts to cater to a particular lifestyle.
D) P&G acquires the list of parents-to-be and showers them with samples of Pampers and other baby products to capture a share of their future purchases.
E) A toy manufacturing company launches a special line of Hispanic books, dolls, puppets, and toys for areas with high Hispanic habitation.

Question

Quizplus · Accepted Answer

A)Geographic segmentation refers to the categorization of customers according to their geographical location.
B)Geographic segmentation refers to the categorization of customers according to their geographical location.
C)Geographic segmentation refers to the categorization of customers according to their geographical location.
D)Geographic segmentation refers to the categorization of customers according to their geographical location.
E)Geographic segmentation refers to the categorization of customers according to their geographical location.

Which of the Following Can Be Cited as an Example