Marks,Inc.,a company that manufactures carbonated soft drinks called Quick Drinks,classifies its target market based on the occasions that prompt customers to buy Quick Drinks,their frequency of purchasing the drinks,and their preference for the Quick Drinks brand.This data enables the firm to better market its products.In this example,Marks,Inc.uses which of the following targeting strategies?
A) geographic segmentation
B) demographic segmentation
C) behavioral segmentation
D) horizontal integration
E) cause-related marketing

Question

Quizplus · Accepted Answer

A)Behavioral segmentation groups customers according to their relationship with products or response to product characteristics.
B)Behavioral segmentation groups customers according to their relationship with products or response to product characteristics.
C)Behavioral segmentation groups customers according to their relationship with products or response to product characteristics.
D)Behavioral segmentation groups customers according to their relationship with products or response to product characteristics.
E)Behavioral segmentation groups customers according to their relationship with products or response to product characteristics.

Marks,Inc,A Company That Manufactures Carbonated Soft Drinks Called Quick Drinks,classifies