Mass marketing differs from differentiated marketing in that mass marketing ________.
A) has one marketing mix for the entire market
B) focuses on only a single market segment
C) requires substantial resources
D) sells a variety of products to several target customer groups
E) targets a single location or even a single customer

Question

Quizplus · Accepted Answer

A)Companies that practice mass marketing offer only one product or product line; in addition, they present it with the same communication, pricing, and distribution strategies to all potential buyers. By contrast, companies that manufacture or sell a variety of products to several target customer groups practice differentiated marketing.
B)Companies that practice mass marketing offer only one product or product line; in addition, they present it with the same communication, pricing, and distribution strategies to all potential buyers. By contrast, companies that manufacture or sell a variety of products to several target customer groups practice differentiated marketing.
C)Companies that practice mass marketing offer only one product or product line; in addition, they present it with the same communication, pricing, and distribution strategies to all potential buyers. By contrast, companies that manufacture or sell a variety of products to several target customer groups practice differentiated marketing.
D)Companies that practice mass marketing offer only one product or product line; in addition, they present it with the same communication, pricing, and distribution strategies to all potential buyers. By contrast, companies that manufacture or sell a variety of products to several target customer groups practice differentiated marketing.
E)Companies that practice mass marketing offer only one product or product line; in addition, they present it with the same communication, pricing, and distribution strategies to all potential buyers. By contrast, companies that manufacture or sell a variety of products to several target customer groups practice differentiated marketing.

Mass Marketing Differs from Differentiated Marketing in That Mass Marketing