Concentrated marketing differs from micromarketing in that concentrated marketing ________.
A) targets a single location or even a single customer
B) focuses on only a single market segment
C) ignores differences among buyers
D) involves crafting entire marketing programs of products for an individual customer
E) sells a variety of products to several target customer groups

Question

Quizplus · Accepted Answer

A)Concentrated marketing focuses on only a single market segment. Micromarketing is the narrowest strategy of all, in which firms target a single location or even a single customer.
B)Concentrated marketing focuses on only a single market segment. Micromarketing is the narrowest strategy of all, in which firms target a single location or even a single customer.
C)Concentrated marketing focuses on only a single market segment. Micromarketing is the narrowest strategy of all, in which firms target a single location or even a single customer.
D)Concentrated marketing focuses on only a single market segment. Micromarketing is the narrowest strategy of all, in which firms target a single location or even a single customer.
E)Concentrated marketing focuses on only a single market segment. Micromarketing is the narrowest strategy of all, in which firms target a single location or even a single customer.

Concentrated Marketing Differs from Micromarketing in That Concentrated Marketing ________