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Solitaire Jewelers of New York Sells Custom-Made Jewelry

Question 75

Multiple Choice

Solitaire Jewelers of New York sells custom-made jewelry.Customers are involved in the design process and can order one-of-a-kind jewels made of platinum,gold,and silver,as well as precious (diamonds,rubies,sapphires,emeralds) and semi-precious (tanzanite,etc.) gemstones.Every customer can order jewelry that is different from the friends of previous and future customers,and made to match their tastes.Solitaire Jewelers uses which of the following targeting strategies?


A) mass marketing
B) differentiated marketing
C) concentrated marketing
D) micromarketing
E) undifferentiated marketing

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