Solitaire Jewellers,a jewelry store in New York,sells custom-made jewelry.Customers are involved in the design process and can order one-of-a-kind jewels made of platinum,gold,and silver,as well as precious (diamonds,rubies,sapphires,emeralds)and semi-precious (tanzanite,etc.)gemstones.Every customer can order jewelry that is different from the friends of previous and future customers,and made to match their tastes.Solitaire Jewellers uses which of the following targeting strategies?

Question

Quizplus · Accepted Answer

D) Micromarketing, in which firms target a single location or even a single customer, can range from customizable products to major accounts sales teams that craft entire marketing programs for each of their largest customers.

Solitaire Jewellers,a Jewelry Store in New York,sells Custom-Made Jewelry