CTM Manufacturers,a firm that manufactures luxury cars,offers its products in only one outlet in each market area.The car dealers are carefully chosen by the firm and monitored to ensure that CTM cars are properly merchandised.The firm chooses the optimum number of outlets carefully to balance cost and market coverage.CTM Manufacturers uses which of the following market coverage strategies?

Question

Quizplus · Accepted Answer

A)Exclusive distribution refers to a market coverage strategy that gives intermediaries exclusive rights to sell a product in a specific geographic area.
B)Exclusive distribution refers to a market coverage strategy that gives intermediaries exclusive rights to sell a product in a specific geographic area.
C)Exclusive distribution refers to a market coverage strategy that gives intermediaries exclusive rights to sell a product in a specific geographic area.
D)Exclusive distribution refers to a market coverage strategy that gives intermediaries exclusive rights to sell a product in a specific geographic area.
E)Exclusive distribution refers to a market coverage strategy that gives intermediaries exclusive rights to sell a product in a specific geographic area.

CTM Manufacturers,a Firm That Manufactures Luxury Cars,offers Its Products in Only