Some interactive purchasing systems combine product placement with direct-response retailing so that consumers can use their TV remotes to buy products shown in a program.This is an example of ________.
A) behavioral targeting
B) push strategy
C) hybrid media
D) implied claims
E) remarketing

Question

Quizplus · Accepted Answer

C) The number of hybrid media will grow; one example is "webified" interactive purchasing systems that merge the television and Internet platforms so that consumers can use their TV remotes to buy products shown in a program.

Some Interactive Purchasing Systems Combine Product Placement with Direct-Response Retailing