________ refers to a creative tactic designed to capture the audience's attention and promote preference for the product or company being advertised.
A) Media mix
B) Advertising appeal
C) Advertising media
D) Specialty advertising
E) Communication mix
Correct Answer:
Verified
Q54: A television commercial promoting a new range
Q55: The ad that tells you to "call
Q56: Myers and Co.,a firm that manufactures fire
Q57: Orville Manufacturers produce a popular line of
Q58: Amgen Laboratories Ltd.,a pharmaceutical company,runs advertisements and
Q60: Direct marketing differs from advertising in that
Q61: Free or bargain-priced items offered to encourage
Q62: _ involve(s)short-term incentives to build the reputation
Q63: If a company asks its customers or
Q64: Bell Laboratories,a pharmaceutical company,launches a new,over-the-counter drug
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents