________ involve(s)short-term incentives to build the reputation of a brand and stimulate interest in a product.
A) Direct selling
B) Sales promotion
C) Institutional advertising
D) Public relations
E) Brand communities

Question

Quizplus · Accepted Answer

A)Sales promotion consists of short-term incentives to build the reputation of a brand, encourage the purchase of a product, or simply enhance relationships with current and potential customers.
B)Sales promotion consists of short-term incentives to build the reputation of a brand, encourage the purchase of a product, or simply enhance relationships with current and potential customers.
C)Sales promotion consists of short-term incentives to build the reputation of a brand, encourage the purchase of a product, or simply enhance relationships with current and potential customers.
D)Sales promotion consists of short-term incentives to build the reputation of a brand, encourage the purchase of a product, or simply enhance relationships with current and potential customers.
E)Sales promotion consists of short-term incentives to build the reputation of a brand, encourage the purchase of a product, or simply enhance relationships with current and potential customers.

________ Involve(s)short-Term Incentives to Build the Reputation of a Brand