Advertising differs from direct marketing in that advertising ________.
A) often uses personally addressable media
B) doesn't involve the purchase of time or space in other media
C) often excludes a direct response aspect
D) works to build lasting relationships with customers
E) involves personal sales contacts

Question

Quizplus · Accepted Answer

A)Direct marketing has a direct response aspect that often isn't present in advertising.
B)Direct marketing has a direct response aspect that often isn't present in advertising.
C)Direct marketing has a direct response aspect that often isn't present in advertising.
D)Direct marketing has a direct response aspect that often isn't present in advertising.
E)Direct marketing has a direct response aspect that often isn't present in advertising.

Advertising Differs from Direct Marketing in That Advertising ________