Joseph is a new sales agent at Clevenger & Co.,a firm that sells life and health insurance plans.Joseph is asked to generate a list of individuals in a specific neighborhood who might need insurance services,and then shortlist those individuals who are likely to have the available money to purchase the firm's insurance plans.In this example,the task given to Joseph is termed as ________.
A) consumer promotion
B) consultative selling
C) prospecting
D) behavioral targeting
E) trade promotion

Question

Quizplus · Accepted Answer

C) The process of finding and qualifying potential customers is known as prospecting.

Joseph Is a New Sales Agent at Clevenger & Co