The popularity of the Internet has severely reduced the importance and effectiveness of word-of-mouth promotion.

Question

Quizplus · Accepted Answer

While the internet has certainly changed the landscape of marketing, word-of-mouth promotion is still a very effective and important tool for businesses. In fact, social media has made it easier for word-of-mouth recommendations to spread quickly and reach a wider audience. So, the popularity of the internet hasn't reduced the importance and effectiveness of word-of-mouth promotion, it has just changed the way it operates.

The Popularity of the Internet Has Severely Reduced the Importance