Muscleup promotes its liquid protein drink directly to consumers through television ads,infomercials,and newspaper coupons.The company is making use of a push strategy to reach their customers.

Question

Quizplus · Accepted Answer

A push strategy involves promoting products to retailers or wholesalers to push them onto consumers, whereas Muscleup's direct promotion to consumers is a pull strategy.

Muscleup Promotes Its Liquid Protein Drink Directly to Consumers Through