Future promotional efforts will likely be
A) custom-designed to reach smaller audiences.
B) targeted at larger audiences.
C) less interactive and more persuasive.
D) similar to promotional efforts today.

Question

Quizplus · Accepted Answer

With the increasing fragmentation of media and the rise of niche audiences, promotional efforts will likely be custom-designed to reach smaller audiences. This will allow for more effective targeting and a better return on investment.

Future Promotional Efforts Will Likely Be