As a manager at Excitement Foods, Mark is responsible for the firm's Kool'nKreamy brand of ice cream. Recently, he approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Mark appears to be a(n):
A)product development manger.
B) target market manager.
C)brand manager.
D)commercialization manager.

Question

Quizplus · Accepted Answer

As a manager responsible for the Kool'nKreamy brand of ice cream, Mark is a brand manager. His decision to test market new flavors, lower the price, and initiate a new advertising campaign all pertain specifically to the Kool'nKreamy brand, indicating that he is focused on managing and promoting this particular product line.

As a Manager at Excitement Foods, Mark Is Responsible for the Firm's