Buyers should realize that when they make a continuing purchase they buy more than the supplier's product. They also buy the supplier's:
A) managerial capabilities
B) procurement capabilities
C) production capabilities
D) technical capabilities
E) all the above.

Question

Quizplus · Accepted Answer

Continuing purchases involve a long-term relationship between buyers and suppliers, and therefore, buyers not only purchase the supplier's product but also their managerial, procurement, production, and technical capabilities. These capabilities determine how well the supplier can meet the buyer's needs and expectations, and ultimately, impact the success of the ongoing business relationship. Hence, option E, which includes all the above capabilities, is the best choice.

Buyers Should Realize That When They Make a Continuing Purchase