Guerilla marketing is, at its essence, an asymmetric manner of competing in which a low resource entrant seeks to outmatch competitors by concentrating creativity, boldness, agility, and local knowledge within their marketing methods that are practically (if not economically)difficult for larger competitors to imitate or keep pace with.

Question

Quizplus · Accepted Answer

Guerilla marketing involves unconventional strategies that leverage creativity and local insights to gain an advantage over larger competitors, often with limited resources.

Guerilla Marketing Is, at Its Essence, an Asymmetric Manner of Competing