Advertising intended to reach as many consumers as possible, typically through television, newspaper, or magazine ads is referred to as

Question

Quizplus · Accepted Answer

Mass marketing is the advertising strategy that is intended to reach a large audience through traditional channels of communication such as television, newspaper, or magazine ads. It aims to create brand awareness and interest among the maximum number of consumers possible.

(A) Interactive advertising is a type of advertising that engages the audience in a two-way conversation and involves the use of digital media.
(B) Direct marketing involves reaching out to consumers through targeted communication, such as email, phone calls, or direct mail.
(D) Subliminal advertising involves displaying messages or stimuli that are below the threshold of conscious awareness but still influence consumers' behavior. However, this practice is controversial and largely unsupported by empirical evidence.

Advertising Intended to Reach as Many Consumers as Possible, Typically