Which of the following media channels exhibits these characteristics: effective for emotional appeal; effective for reaching broad consumer audience; research shows that retention is low; ineffective in covering stories requiring depth and detail; bias toward visual stories.

Question

Quizplus · Accepted Answer

Television is known for its strong emotional appeal through visual and auditory elements, its broad reach to consumer audiences, but it often lacks the depth and detail for complex stories. Additionally, while it favors visually compelling stories, research indicates that viewer retention of information can be low.

Which of the Following Media Channels Exhibits These Characteristics: Effective