What is the difference between the terms "goals" and "objectives"?
A) objectives are the general direction for a public relations program; goals are the specific and quantifiable indicators by which you can measure the results
B) goals are the general direction for a public relations program; objectives are the specific and quantifiable indicators by which you can measure the results
C) "goals" are the expectations of the agency; "objectives" are the expectations of the client
D) "objectives" are the expectations of the agency; "goals" are the expectations of the client
E) there is no difference; the two terms are synonymous
Correct Answer:
Verified
Q1: Which of the following media channels exhibits
Q2: According to the textbook, one weakness of
Q4: Which of the following media channels exhibits
Q5: An objective that describes your advocacy of
Q6: Which of the following media channels exhibits
Q7: An objective that describes the specific behaviors
Q8: An objective that describes the knowledge, beliefs
Q9: Which of the following media channels exhibits
Q10: The various magazines that serve the housewives
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents