Compared with More Traditional Media Such as Newspapers and Television

Compared with more traditional media such as newspapers and television, to what what degree can the effectiveness of Internet-based communication tactics be measured?

A) the effectiveness of Internet-based communication can be measured more easily and accurately than that of traditional media
B) measuring the effectiveness of Internet-based communication is more difficult and less accurate as compared to traditional media)
C) there is little difference between the two in terms of measurability