Which of the following measures would least likely be included in a balanced scorecard's customer perspective?
A) Customer satisfaction rating
B) revenue growth by product line
C) Total operating income by product line
D) Percent of repeat sales

Question

Quizplus · Accepted Answer

The customer perspective of a balanced scorecard focuses on measures that reflect customer satisfaction and retention, such as customer satisfaction rating and percent of repeat sales. Total operating income by product line is more related to the financial perspective.

Which of the Following Measures Would Least Likely Be Included