Since women constitute 90 percent of Karen's, a pharmacy chain's, customers, the chain decided to implement changes that would make the shopping experience more pleasant for them.Karen introduced shorter wait-times, wider and better-lit passageways, and more beauty products.Women constitute Karen's:

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Women are the primary target market for Karen's, as they make up the majority of the customer base and the changes are aimed at improving their shopping experience.

Since Women Constitute 90 Percent of Karen's, a Pharmacy Chain's