An automobile manufacturer maintains a database of when and how repeat customers buy its products, the options they choose, the way they finance the purchase, and so on.This database enables the company to understand customers and make offers that appeal to them.Because of this initiative, a long-term bond is established between the buyer and seller.This is an example of:

Question

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Relational marketing focuses on building long-term relationships with customers by understanding their needs and preferences, which is what the automobile manufacturer is doing with its database.

An Automobile Manufacturer Maintains a Database of When and How