Many Western fast-food restaurants have introduced paneer (cottage cheese) burgers in India to cater to the tastes of the vegetarian population in India.They do not serve beef burgers in India.This is an example of affecting marketing.

Question

Quizplus · Accepted Answer

This is an example of cultural issues affecting marketing, as the adaptation of the menu to exclude beef and include paneer caters to the cultural and dietary preferences of the Indian population.

Many Western Fast-Food Restaurants Have Introduced Paneer (Cottage Cheese) Burgers