Alchemistro Inc.is a firm that manufactures chemical detergents and associated products.Instead of making a product that suits all, the company manufactures products that satisfy the needs of a particular market segment.Which of the following refers to this act of making a product that caters to the needs of a specific market segment?
A) consumer branding
B) de-positioning
C) targeting
D) product optimization
E) repositioning
Correct Answer:
Verified
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