Market Growth Rate Is The

Market growth rate is the:

A) annual rate of growth of the specific market in which the product competes.
B) growth rate of the largest firm in the industry.
C) average of the growth rate of the largest firm in the industry and the smallest firm in the industry.
D) average growth rate of the products in the specific market in which the product competes.
E) sales of the focal product divided by the sales achieved by the largest firm in the industry.