A marketing firm is trying to develop an ad for one of its clients.It selects a group of people, shows them an unbranded visual that is under consideration for the ad, and asks them to create a story around it.The moderator or interviewer encourages participants to go beyond the literal and release some of the more elusive feelings and associations that the visual stirs up in their imaginations.This research method is similar to which of the following research techniques?

Question

Quizplus · Accepted Answer

This method is similar to projective techniques, which involve eliciting deeper feelings and thoughts by encouraging participants to project their own interpretations and emotions onto ambiguous stimuli.

A Marketing Firm Is Trying to Develop an Ad for One