An automobile ad appeals to the rebel that is a part of every individual.It is aimed at a personality group.This is an example of:

Name: An automobile ad appeals to the rebel that is a part of every individual.It is aimed at a personality group.This is an example of:
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Question

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Psychographic segmentation involves dividing a market into different segments based on social class, lifestyle, or personality characteristics. The ad appeals to the "rebel" personality trait, which is a psychographic factor.

An Automobile Ad Appeals to the Rebel That Is a Part