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Childcare Company Produces Baby Products

Question 31

Multiple Choice

Childcare Company produces baby products.It provides product samples to parents-to-be in order to capture a share of their future purchases.It has created a website where parents can get expert parenting advice.It targets potential user groups who can be converted into heavy users.This is an example of:


A) differentiated segmentation.
B) behavioural segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) concentrated segmentation.

Correct Answer:

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