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In a Certain Canadian Province, Some Areas Are Populated by Young

Question 32

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In a certain Canadian province, some areas are populated by young Hispanics who are mainly blue-collar workers.They are not highly educated and live in rented apartments.However, some college graduates do inhabit this low-income area.They have white-collar service jobs.They go on vacations and read financial dailies.A company that develops products to serve both groups of people is using:


A) differentiated segmentation.
B) behavioural segmentation.
C) geodemographic segmentation.
D) undifferentiated segmentation.
E) concentrated segmentation.

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