A coffee shop has differentiated itself from its competitors by allowing customers to sit in the restaurant for endless hours without ordering coffee every 20 minutes.Additionally, it has done a great job in attracting celebrities to endorse the brand, which has added valuable points in the eyes of target consumers.This is an example of:

Question

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Brand equity refers to the value and strength of a brand that determines its worth. The coffee shop's strategy of allowing customers to stay longer and attracting celebrity endorsements enhances its brand equity by increasing its perceived value and appeal to consumers.

A Coffee Shop Has Differentiated Itself from Its Competitors by Allowing