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Cinderella Is a Store That Designs High-End Footwear for Women

Question 34

Multiple Choice

Cinderella is a store that designs high-end footwear for women, which is stylish, sophisticated, and exclusive.Endorsed by celebrities, the store is considered one-of-a-kind, which makes target consumers value it more.This is an example of:


A) cobranding.
B) brand equity.
C) brand licensing.
D) brand extension.
E) brand dilution.

Correct Answer:

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