A company selling jogging strollers under the Tracks brand name now wants to move into the child bicycle trailer category.It enters into an agreement with a child bicycle trailer manufacturer.The manufacturer will produce child bicycle trailers integrated with the Tracks brand and sell them in the mid-tier market.In return for the rights to use the Tracks brand, the manufacturer will pay Tracks a percentage of the sales.This is an example of:
A) cobranding.
B) brand equity.
C) brand licensing.
D) brand extension.
E) brand dilution.
Correct Answer:
Verified
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