Solved

A Company Selling Jogging Strollers Under the Tracks Brand Name

Question 79

Multiple Choice

A company selling jogging strollers under the Tracks brand name now wants to move into the child bicycle trailer category.It enters into an agreement with a child bicycle trailer manufacturer.The manufacturer will produce child bicycle trailers integrated with the Tracks brand and sell them in the mid-tier market.In return for the rights to use the Tracks brand, the manufacturer will pay Tracks a percentage of the sales.This is an example of:


A) cobranding.
B) brand equity.
C) brand licensing.
D) brand extension.
E) brand dilution.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents