Question 1

High Flier clothing and Troughs appliances are brands that are owned and managed by the manufacturer.They are examples of:

Accepted Answer

National brands are those owned and managed by the manufacturer, as opposed to private-label brands which are owned by retailers.

Question 2

A product sold without a brand name, typically in a commodities market, is called a:

Accepted Answer

A product sold without a brand name is known as a generic brand. This term specifically refers to products in a commodities market that are not differentiated by brand name or packaging. Examples of generic brands include store-brand medications and generic food items that are sold in plain packaging.

Question 3

Which of the following holds true for brand-loyal customers?

Accepted Answer

Brand-loyal customers are less likely to switch to competitors, providing the firm with a competitive advantage and reducing the impact of competitive actions.

Question 4

The Nike Swoosh would be an example of:

Accepted Answer

The Nike Swoosh is an example of brand association, as it is a symbol that is directly linked to the brand and evokes recognition and connection with Nike.

Question 5

Microsoft's Microsoft XP and Microsoft Office combine family and individual brands.They are examples of:

Accepted Answer

Microsoft XP and Microsoft Office are both product lines of the Microsoft corporation.

Question 6

Brad loves playing video games.He is a Sony customer and used PlayStation 2 for a long time until PlayStation 3 came out.He bought a PlayStation 3 the day it came out.He loves Sony's video game products so much that he now buys only Sony products.This is an example of:

Accepted Answer

Brad's behavior of consistently purchasing Sony products and sticking to them over time demonstrates brand loyalty.

Question 7

Beaumont is a retailer that owns and manages a brand called Queen's Choice.The Queen's Choice brand includes grocery products, financial services, and even mobile phone services.Beaumont's Queen's Choice is an example of a:

Accepted Answer

Queen's Choice is a private-label brand because it is owned and managed by the retailer Beaumont, and it includes a range of products and services under its own brand name.

Question 8

Which of the following holds true for the term brand association?

Accepted Answer

Brand association refers to the mental links that consumers make between a brand and its key product attributes.

Question 9

Apple uses one brand name and the recognizable Apple logo.The corporation sells computers, phones, accessories, music players, and tablets under a single brand name and logo.This is an example of a(n):

Accepted Answer

Apple's use of a single brand name and logo for all its products is an example of a family brand, where multiple products are marketed under one overarching brand name.

Question 10

The strategy of naming a product by using a firm's own corporate name to brand all its product lines and products is called a:

Accepted Answer

A family brand strategy involves using a firm's corporate name to brand all its product lines and products, creating a unified brand image.

Question 11

A grocery store sells unbranded barbeque sauces, spices, and seasonings.These are examples of:

Accepted Answer

Unbranded barbeque sauces, spices, and seasonings are examples of generic brands because they do not have a brand name or any consistent packaging or marketing. They are often sold at a lower price than national brands and are meant to appeal to budget-conscious shoppers who are willing to sacrifice brand recognition for price. Private-label brands, also known as store brands, are created and sold exclusively by a specific retailer, while home brands and public brands are not commonly used industry terms.

Question 12

Perfume makers usually use elaborate and expensive advertising campaigns to create strong brand imagery for their perfumes.The cost of producing perfumes is relatively low, but customers are ready to pay high prices because they believe that the perfume is worth having.This is an example of:

Accepted Answer

The scenario describes how customers are willing to pay high prices for perfumes due to the perceived value created by advertising, rather than the actual cost of production.

Question 13

Tempmart is a chain of discount stores.It owns and manages brands such as Street Wear and Big Fellas.These are examples of:

Accepted Answer

Private-label brands are brands owned and managed by a retailer or a chain of stores, like Tempmart, which owns and manages brands such as Street Wear and Big Fellas.

Question 14

IBM and Kellogg are brands that are owned and managed by the manufacturer.They are examples of:

Accepted Answer

National brands are those that are owned and managed by the manufacturer, like IBM and Kellogg.

Question 15

Brands owned and managed by the manufacturer are called:

Accepted Answer

National brands are those owned and managed by the manufacturer, distinguishing them from store or private label brands which are owned by retailers.

Question 16

The strategy of naming a product by using a combination of a corporate name and an individual brand name to distinguish a firm's products is called a:

Accepted Answer

The answer of The strategy of naming a product by...

Question 17

Which of the following are developed and marketed by a retailer and available only from that retailer?

Accepted Answer

Store brands are developed and marketed by a retailer and are available only from that retailer.

Question 18

Childcare Solutions sells its baby care products, Childcare Baby Powder and Childcare Baby Soap, under the Childcare brand name.This is an example of a(n):

Accepted Answer

Childcare Solutions uses the Childcare brand name for multiple products, which is characteristic of a family brand.

Question 19

A set of human characteristics associated with a brand that has symbolic or self-expressive meanings for consumers is known as:

Accepted Answer

Brand personality refers to a set of human characteristics attributed to a brand, which allows consumers to relate to it on a personal level, often carrying symbolic or self-expressive meanings.

Question 20

A supermarket sells unbranded dairy products, salt, grains, and meat.These are examples of:

Accepted Answer

Unbranded products sold by a supermarket are generic brands. Generic brands are products that are not branded and are sold under the name of the product itself. They are usually less expensive than branded products and are often produced by the same manufacturers as branded products.

Quiz 9: Services the Intangible Product