The marketing of services is more challenging than marketing products as they are intangible and inseparable from their providers.

Name: The marketing of services is more challenging than marketing products as they are intangible and inseparable from their providers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Services are intangible, meaning they cannot be seen or touched, and are often produced and consumed simultaneously, making them inseparable from their providers. This creates unique challenges in marketing compared to tangible products.

The Marketing of Services Is More Challenging Than Marketing Products