A car manufacturer offers cars in the luxury segment.It establishes a price floor and a price ceiling for the entire line of cars and then sets a few other price points in between to represent distinct differences in quality.It helps the manufacturer to satisfy a wide range of tastes and budgets.This is an example of:
A) geographic pricing.
B) price bundling.
C) price lining.
D) leader pricing.
E) uniform delivered pricing.
Correct Answer:
Verified
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