A grocery store prices milk at cost, thus lowering the price of milk.This helps to attract customers who might buy other items in the store that are being sold at regular price.This is an example of:

Question

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Leader pricing is a strategy where a product is sold at a low price to attract customers into the store, with the expectation that they will purchase additional items at regular prices.

A Grocery Store Prices Milk at Cost, Thus Lowering the Price