When consumers are repeatedly exposed to higher reference prices, their internal reference prices shift toward the higher external reference prices.

Name: When consumers are repeatedly exposed to higher reference prices, their internal reference prices shift toward the higher external reference prices.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Repeated exposure to higher reference prices can cause consumers to adjust their internal reference prices upwards, aligning them more closely with the external reference prices they encounter.

When Consumers Are Repeatedly Exposed to Higher Reference Prices, Their