A pricing tactic is a long-term approach to setting prices across all the firm's products based on the five Cs of pricing.

Name: A pricing tactic is a long-term approach to setting prices across all the firm's products based on the five Cs of pricing.
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Question

Quizplus · Accepted Answer

A pricing tactic is typically a short-term approach, while a pricing strategy is a long-term approach. The five Cs of pricing (cost, competition, customer, channel, and compliance) are more aligned with strategic considerations.

A Pricing Tactic Is a Long-Term Approach to Setting Prices