Save More, a retailer of food products, promotes olive oil packaged with its own brand name.Customers find the olive oil sold at Save More cost-effective and of good quality and continue to make repeat purchases since it cannot be found at other retailers.Which of the following elements of the marketing mix is being used by the retailer in this scenario?

Question

Quizplus · Accepted Answer

The retailer is focusing on the 'product' element of the marketing mix by offering a unique, branded olive oil that is perceived as high quality and cost-effective, encouraging repeat purchases.

Save More, a Retailer of Food Products, Promotes Olive Oil