Office Stop, a hardware retailer, sells products at low prices that appeal to the working class.Office Stop has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Office Stop using to create its retail strategy?

Question

Quizplus · Accepted Answer

Office Stop is using "price" as an element of the marketing mix by advertising low prices and special pricing to attract customers.

Office Stop, a Hardware Retailer, Sells Products at Low Prices