Topfeast is a leading biscuit brand in Asia.The brand is marketed by AS Foods.The company's major target market is children younger than 15 years of age.To have consumers associate more value with Topfeast products, the company includes small plastic toys in the biscuit packages.This promotional technique is an example of a:

Question

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Including small plastic toys in the biscuit packages is an example of a premium, which is a promotional item offered to consumers as an incentive to purchase a product.

Topfeast Is a Leading Biscuit Brand in Asia